creative director
Web_Medela_Hero.jpg

Medela

Original content that supports, empowers and educates moms through tips, motivational messages, and resources.

Art direction, design, illustration, photography, product styling, ideation.

 

MEDELA SOCIAL CONTENT

We leveraged social as an opportunity for Medela to have personal interactions with pre-natal and post-natal moms. The goal was to provide support, encouragement, education, product solutions, tools, and resources to all moms on their breastfeeding journeys.

Tips and resources

 
 
 

Tips and resources from road trip packing, bedside essentials, summer tips for baby and mom, thawing breastmilk, getting back to workouts, boosting milk supply, and what breastmilk colors mean.

 

entertainment, Encouragement and support

RECIPES

 
 

Popsicles to help baby's sore gums, smoothies to increase mom’s breastmilk supply, energy bars for mom’s pick-me-up snack.

 

EDUCATIONAL INFOGRAPHICS FOR COMMUNITY BLOG