Peace Corps: Do the Unexpected

Peace Corps wanted to evolve their brand to create a digital experience that Millennials could embrace. We discovered that Millennials wanted to do good in the world and a truly immersive experience to connect with people and share cultures. And yet, the biggest barriers that keep multicultural men from applying to the Peace Corps was the fear of missing out and falling behind their peers.

We created "Do the Unexpected" a recruitment campaign that flips that fear on its head—by encouraging Millennials to leave their everyday lives behind and do something greater.

• REAL LIFE HACKS

We created instructional videos showing solutions Volunteers use in the field to overcome their everyday challenges using the ingenuity and innovation they apply every day in their Peace Corps life.

Brooms out of plastic bottles, an oven out of a box, a functional heater out of pots!