Diet Coke Love Language
Diet Coke drinkers are in a league of their own—their love for the brand runs deep. So deep, that they’ve created their own rituals, recipes, and insider language to describe their perfect Diet Coke and that perfect sip. Love Language is a poetic tribute to this unmatched fandom, turning their language into love letters to Diet Coke’s unparalleled taste and experience. Shot practically, every frame immerses you into exploding fizz, crackling ice, and ice-cold perfection.
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IMPACT
Diet Coke had been experiencing a consistent decline in revenue and growth. Since its launch, this campaign has reversed that trend, achieving the first growth in four years and four consecutive quarters of growth, and playing a central role in the brand’s renaissance.